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Influence and Persuasion (HBR Emotional Intelligence Series)

RM 53.94
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Product Description:

ISBN: 9781633693937
Format: Paperback
Author: Hbr
Publisher: Harvard Business Press
Published Date: 05 Dec 2017  


Synopsis:

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader.
                   
This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.
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